Are we there yet? Is it over yet?

YES and YES!
Ok, you may be wondering where we are and what’s over…..let me assure you the answer IS YES and YES!
I‟m officially retiring my own “language” about how bad 2009 was: the economy, snow storms, Wash-ington D.C., earthquakes, tsunamis and just about everything else that has been dragging me down. I had very little control over these things, they weren‟t my fault and they were problems I couldn‟t do much about. Therefore, it‟s official: YES!
YES, I will stop using excuses and YES I will make changes! What changes? I‟m going back to what made sense and cents. I‟ve never won the lottery so I will stop betting that I will, and I can safely assume Obama is not going to send me a couple million of those stimulus dollars. It‟s up to me!
It‟s time for all of us to be a part of the recovery, not a part of the problem. Are you ready for something new and exciting, however still find yourself doing the same things that aren‟t getting you where you want to go? Are sales down but scratching your head isn‟t making it better? Have I hit a nerve yet? I hope so and I want to assure you that if I haven‟t, you‟re lucky… and if I have, don‟t feel alone. It has, is, or will happen to all of us!
The answer: simple basics. What are your basics? Do you know your basic steps? Do you know what works and what doesn‟t? How much time have you given to thinking about changing what you‟re doing and what you‟re focusing on? I‟ve decided to stop wasting time on people, places and things that aren‟t helping SWIRL be successful. I am going to stop let-ting things I can‟t control… control ME!
It‟s time to get selfish and work harder for and with the customers that help make things work! Who are those customers? I‟m going after MORE like them! Who are the customers that drain us mentally AND financially? Let‟s get FEWER of them and bring in the strong ones!
This is all simple to say, however not easily done. Be honest with yourself and chart what you do to make the sale, then create a list of what worked when a successful sale was made. Then repeat. Again and again. Doing good things (the basics) makes good things happen!
Nothing will change unless we all decide to make it happen! We all are smart enough to realize there is NO reason to wait, and also know that NO ONE will do it for us… so let‟s get SWIRL ‘N Motion!!
March 2010
Bob Dammeyer
President/CEO
SWIRL Brands